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$46.00
Color: 
Rich Neutral 51.25
dark tan complexion with subtle golden neutral undertone
Size:1.0 oz
In stock and ready to ship
Usually ships out in 1-2 days
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Summary
It's Your Foundation for Better Skin! IT Cosmetics Your Skin But Better Foundation is your lightweight, hydrating foundation with a natural radiant finish that gives you beautiful-looking skin even on the days you don't wear it.
- If deciding between two shades you think most closely match your skin tone, choose the lighter shade.
- Shake bottle well and apply 1-2 pumps to clean skin using your Heavenly Skin Skin-Smoothing Complexion Brush #704.
- For best results, start at the center of your face and blend outward.
Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Your Skin But Better Foundation + Skincare
Meet your Match
How does it compare to your favorite CC+ Cream w. SPF 50?
Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
2205 ReviewsWrite a Review
84%
Ratings Distribution
Best Uses
- 2Everyday
- 2Everyday
- 1Light To Medium Coverage
- 1Daily use.
- 1Daily use
Describe Yourself
- 3Dry skin
- 1Brand Buyer
- 1Fair/Oily Skin
- 1Late 20's
- 130+
Most Helpful Positive Review
Perfect Shade
It is often hard for me to find a shade of foundation that truly matches my multi ethnic skintone. Not to mention I have super sensitive skin and as I get older (I'm 39) I need makeup that isn't so drying. Many warm tones tend to have too much of a red or orange undertone but this one, number 44, wo...
Versus
Most Helpful Critical Review
Not for me
The coverage was barely there. The pump was broken (foundation shot out the side of the nozzle which was cracked at the seam) it was just messy and disappointing. I got it thinking it would be a good fit for my combination skin but its a no for me.
655 results
Love love love
I'm so glad I try new things because this foundation is phenomenal. I am 60 years old and it gives me enough coverage. Also gives me a nice glow. My face looks refreshed and so much younger anyway best foundation I've tried in a long time. We'll definitely be buying again.
Very dry skin
First foundation that actually matched my skin, literally covers everything ans stays on, i wanted to love it but on my first try I noticed dry brown patches after I cleaned my face and was very dry, not for me 😞
Worked Great! Full Coverage! Mixed Well Dry Skin Products
I love this foundation, it is very lightweight so I had to use a heavy moisturizer and thick primer. It worked well with both NYX and Provedence drugstore primers. Also my deep skin discoloration are covered with a tiny amount. I use liquid bronzer and blush with it and it pairs well with Pacifica and Maybelline liquid products. Once this foundation dries on your skin, it will break up if you add liquid or oil makeup on top- but as long as I do it all at one it sets the makeup and last for my work day. FYI I set my face with pixi skin veil and it wasn't too drying on my dry skin. They recommended I get a shade lighter foundation to cover and it gave me full coverage. The only con is my local Ulta doesn't sell it so I have to buy online.
horrible and caused severe rash
this is so watery I don't even know how you're supposed to apply it. I wore it for one day and within a few hours started developing a severe rash on my skin that has lasted for several days. would not recommend.
Best foundation ever!
I'm obsessed with this foundation! You don't feel like you are wearing anything! It's life changing!
