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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Lovely Blend
[I received this product in exchange for my honest review] I recently received the Do It All Radiant Concealer by IT Cosmetics, and I have to say, it really lives up to its name. As someone who's tested dozens of concealers over the years, I'm genuinely impressed with how well this one performs acro...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
1694 results
[I received this product in exchange for my honest review] M
[I received this product in exchange for my honest review] My color that I received was off, but I used it as a contour and it worked great. I took off a star, because I wasn't crazy about the applicator. Not bad for on the go. Scent wasn't overpowering didn't really even notice and the finish was nice.
Huge fan
I am in love with this concealer. I will say though you need to use it with their angled concealer brush. I tried to use this with my sponge and it creased. When I started using it with the brush it was absolutely perfect. No creasing and lasted all day long
I would buy this product again.
[I received this product in exchange for my honest review] With the IT Cosmetics, it's no scent to them. They are easily to blend and go on very smoothly. The full coverage is great. With these products, a little bit goes a long way, definitely. I love how the concealer basically has a soft textured tip that also helps. The packaging, if these are the packages for samples, is great but full price, and this size no to much for the size. The product is definitely phenomenal. There were no breakouts during the time I was using this. I like how the full coverage cream has additional things going on that help with other problem areas while helping you still look beautiful. For instance, full coverage offers anti-aging hydrating serum and broad spectrum spf 50. The radiant concealer is also the same. This product offers help with being a multivitamin serum. The brush is great as well but for the price it just depends on the person.
Lightweight and full coverage
[I received this product in exchange for my honest review] I was given the Do It All Radient Concealer by It cosmetics in exchange for my honest review. This concealer has a twit up from the bottom dispenser. The tip is sponge like and is perfect for a great application on its on. I normally prefer a brush (It #148 airbrush concealer brush), but this works very well in its own. While it does provide full coverage it is serum based so it feels light on the skin. I did not find this to be drying or settling in to my wrinkles when blended well. It contains caffeine which is supposed to be great for waking up the eye area. Non scented. Tons of color choices. It's a hit!
Good for under eyes
[I received this product in exchange for my honest review] This concealer blends beautifully and easily. It works well under my eyes and I even notice it works well as a base for eyeshadow on my eyelids. It has medium coverage. Very skin-like. My only complaint is the dispenser. It's hard to get the right or consistent amount.