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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Especially for those of us who have lines!
[I received this product in exchange for my honest review] I think this is a lesser known product/brand and I wanted to sing it's praises. For a long time I was in love with Benefit Boi-ing concealer for my undereye circles. While it covered well, it started getting very cakey on me and as I am get...
Most Helpful Critical Review
No Irritation, Not My Favorite Finish
I received the IT Cosmetics Do It All Radiant Concealer in the shade Fairest Cool 115 in exchange for my honest review. My opinion is my own and based on my initial impressions after my first use of the product. One of the major pluses for me was that it didn't cause immediate irritation to my skin....
775 results
Awesome coverage!
[I received this product in exchange for my honest review] Love this concealer! It covers my dark spots and under-eyes without looking cakey, and it wears really well all day. It feels lightweight but still gives solid coverage. I've even noticed my skin looks smoother after a few weeks. It's a little pricey, but totally worth it for the results.
Buildable concealer, good range of shades
[I received this product in exchange for my honest review] This is a really nice, buildable concealer with a good range of shades. It's a good value for the amount provided. I removed a star because it took forever to get the product out of the applicator, I thought it was defective at first… it just took a lot of twisting and shaking. I would recommend trying in person to get the right shade.
Great product
Such a great concealer! I love the coverage the packaging, the brand is well known. It blends really well and it lasts all day. I would recommend
Great coverage
I really enjoy the coverage that this concealer offers. It goes on really smooth because of the applicator, it's probably one of my favorite applicators. You do have to be careful of how much you twist the pen so too don't end up wasting product. I did crease a little bit under my eye after about 3-4 hours which is not the best experience. I'll probably reach for this when I need my makeup to only last a few hours and not the entire day!
Good concealer!
[I received this product in exchange for my honest review] The scent wasn't overwhelming which is great. It blended well and provided decent coverage. I wasn't a huge fan of the twist packaging to get the product to come out but it wasn't the worst either. The shade was too dark for me but worked well as a contour. I would repurchase in a lighter shade to use it for under my eyes.
