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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
Jane Iredale's PureMatch Liquid Concealer is a versatile, allover liquid concealer that conceals imperfections and evens skin tone with weightless, buildable coverage and an undetectable soft matte finish.
Benefits
- Allover liquid concealer available in 16 true-to-skin shades.
- Evens skin tone, conceals imperfections and masks discoloration.
- Glides on creamy and sets to an undetectable soft matte finish.
- Medium, buildable coverage with a weightless, breathable feel.
- Long-wear, budge-proof performance.
- Precision doe-foot applicator for targeted application.
- Versatile for concealing, brightening and defining.
- Choose the shade that best matches your skin tone to conceal.
- Choose a shade lighter than your complexion to brighten and lift.
- Choose a shade darker than your complexion to sculpt and create definition.
Key Ingredients
- Proprietary Blend of Oils & Waxes helps protect skin from environmental damage and trans epidermal water loss.
- Opuntia Ficus-Indica Stem Extract (Prickly Pear) delivers antioxidant protection and helps to soothe, soften and deliver hydration.
- Shorea Robusta Resin (Indian Dammar) helps to condition skin and has been shown to support skin elasticity and softness.
Choose the shade that best matches your skin tone to conceal imperfections, even skin and mask discoloration. Use the tip of the applicator for targeted application. Lay flat to conceal larger areas. Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition.
7W: Water/Aqua, Polyglyceryl-6 Polyricinoleate, Silica, Dicaprylyl Ether, C9-12 Alkane, Coconut Alkanes, Propanediol, C15-19 Alkane, Polyglyceryl-2 Isostearate, Sorbitan Sesquiisostearate, Polyhydroxystearic Acid, Mica (CI 77019), Disteardimonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax Helianthus Annuus Seed Cera, Magnesium Sulfate, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Dehydroacetate, Hydrogenated Lecithin, Levulinic Acid, Coco-Caprylate/Caprate, Sodium Levulinate, Glycerin, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Melia Azadirachta Seed Oil, Xanthan Gum, Tocopherol, Opuntia Ficus-Indica Stem Extract, Disodium Phosphate. [+/-] Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Lash Fixation Mascara deluxe with $40 Jane Iredale purchase (valid thru 6/28/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
I use satin pure pressed base mineral foundation. Is there a recommendation for the color I should use for concealer?
- Asked by Kim
- Official Answer By Jane Iredale - Brand EngageWe recommend shade 6N!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Finally... the concealer I have needed
I was gifted the new PureMatch Liquid Concealer in exchange for my honest opinion. I love JI makeup, but I do wear other brands and have tried just about every concealer made. This came at such a good time because so many new concealers have launched this year and I was finally going to pull the tri...
Most Helpful Critical Review
Disappointed in color match and performance
I was disappointed in this concealer - both in shade match and performance. I wear Radiant in PurePressed Base, yet the 4N shade recommended for Radiant did not match my coloring. I tried the 6N shade also, but it was too dark for my light complexion The concealer emphasized the fine lines under my ...
301 results
Fantastic coverage
Reviewed at
I wear the color bisque in the PurePressed foundation in the winter and the 2N shade is a perfect match for me!! This concealer provides great coverage!!
Ineffective
Reviewed at
Product congeals on my face.
Builds well
Reviewed at
Love that it's buildable so I can use a lot or a little to fit the type of face I need for the day.
Much better concealer than other JI products
Reviewed at
I have tried several concealers by JI and this one is the best so far. I have redness and capillaries, and this product goes on smoothly and blends with my skin. JI. . Please don't change the formula!!!!!
10/10
Reviewed at
This is my holy grail product!! Obsessed