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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
12 hours of crease-proof, mega sparkle + color in 1-swipe. Half Magic's SPARKLESTIK is the grab-and-go essential for creating eye-catching looks in a cinch.
Benefits
- 12 hour longwear + crease-proof
- Grab & go mess-free application
- Mega sparkle + color in one swipe
Features
- Cap, tip & barrel are made of 30% post-consumer recycled materials
Swipe color directly onto the eyelid. Blend with finger or brush for a soft wash of color and sparkle or build for intensity.
Twirlita: Methyl Trimethicone, Calcium Aluminum Borosilicate, Trimethylsiloxysilicate, Isododecane, Microcrystalline Wax (Cera Microcristallina/Cire microcristalline), Synthetic Wax, Caprylic/Capric Triglyceride, Polyhydroxystearic Acid, Silica Dimethyl Silylate, Caprylyl Glycol, Tin Oxide, Tocopheryl Acetate, Ethylhexylglycerin, Dimethicone, Aluminum Hydroxide, BHT, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035), Iron Oxides (CI 77492).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Must have
Eye crayon makeup is a game-changer for those looking for an easy, efficient, and versatile way to enhance their eye makeup routine. With its smooth, creamy texture, eye crayons glide effortlessly onto the eyelids, making them perfect for both beginners and seasoned makeup lovers. Whether you're aim...
Most Helpful Critical Review
Beautiful formula, poor design
I bought 3 of these yesterday when they were half off during the Ulta sale. The tip of a new shadow stick extends far behind the packaging component. I needed to use a fair amount of pressure to get some color pay off and immediately the tip of the first stick broke well down into the component. Abo...
144 results
Meh
The color is great but the crayon crumbles with the slightest touch.
love, love, love!!
I purchased a few different colors of these the sands color is my absolute favorite but I love them all! you just add a few swipes to your lid leave as is or smear for a lighter all over more shaded effect (that's what I prefer). I also like to mix and match them using the sands color in the corner and another color on the lid, smear a bit with my finger add a little of the darkest color I bought at the other end of my lid smear and all done! easiest lids I've ever done and so pretty!!! only one downfall these do break pretty easy. I've purchased like 5 of these 2 came in broken and continued to break after I used them and the others I've only opened 1 other out of the 5 but these I'm not sure if they were just compromised during shipping or if it's the product. I still really love it and hope it was just my delivery guy. I didn't ioen them until at least a month after I ordered them and wasn't sure about ultas return policy so I didn't try to return them as I figured it was my fault I didn't open them when I got them. but still love this brand!
Really good shimmer crayon!
[I received this product in exchange for my honest review] I really liked this eye shadow/crayon. The only reason it doesn't get 5 stars is because of the shade. it looked more like shimmer than color. It does blend out really well, no smell, and very reasonably priced. It comes in recyclable packaging and has really good pigmentation.

Great color and sparkle but poor formula
I wanted to love this but the tip broke off immediately and the product continued to break off the stick. Will return if I can
pretty but....
tip of crayon broke off the first time I used it