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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Roots starting to show but can't get to the salon? Madison Reed Root Perfection Root Touch Up Kit extends the time between salon visits in just 10 minutes.
Benefits
- The perfect touch up to hide your most visible roots + grays on your hairline and part line.
- Intended to hide your most visible roots & grays at the hairline and part line for touch-ups in between full color applications
- 100% gray coverage in just ten minutes
- Kit contains two applications
- Not intended for all over color
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract
- Cruelty-free: not tested on animals
- Sustainable packaging
- Made in Italy
Includes
- 2 Root Perfection Hair Color Cream (0.5 oz)
- 2 Root Perfection Color Activator (0.5 oz)
- 2 Cleansing Wipes
- 2 Pura Color Therapy Hair Masks (0.5 oz)
- 2 Pairs of gloves
- 1 Mixing bowl
- 1 Application brush
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Begin with dry hair. Comb and part your hair as you normally wear it. Put on gloves.
- Open one activator packet and pour it into the bowl.
- Mix the color and activator with the brush until fully blended.
- Apply to your roots on your t-zone (hairline & part).
- Use the cleansing wipe to remove any color from your skin.
- Set a timer for 10 minutes.
- Wearing gloves, rinse hair until the water runs clear.
- Shampoo then condition with the Color Therapy Hair Mask included in your kit.
- Let the mask sit for 5 minutes then rinse again.
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Root Perfection Hair Color Cream: Aqua (Water), Cetyl Alcohol, Ethanolamine, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide Mea, Oleyl Alcohol, 4-Chlororesorcinol, Ceteth-2, Cocamidopropyl Betaine, P-Aminophenol, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Ascorbic Acid, Butylene Glycol, Dimethicone, Disodium Edta, Sodium Chloride, Sodium Hydrosulfite, Sodium Sulfite, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol. Root Perfection Color Activator: Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Glycerin, Squalane, PEG-40 Hydrogenated Castor Oil, Ceteareth-20, Phosphoric Acid, Dimethicone, Disodium EDTA, Etidronic Acid, Oxyquinoline Sulfate. Cleansing Wipe: Aqua (Water), Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Parfum (Fragrance). Pura Color Therapy Hair Mask: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Amodimethicone, Caprylic/Capric Triglyceride, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Panthenol, Butylene Glycol, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Trideceth-12, Sodium Benzoate, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate
We think you'll like
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Questions
Ask a QuestionQ&A
Showing 5 out of 70 Questions
- Q
Is this product for permanent all over hair color? If so, it probably won't cover gray strands at the roots or throughout highlighted hair?
- Asked by smack
- Official Answer By Madison Reed - SyndicationHello! This product is specifically designed for just the t-zone, front hairline and part line. So is not intended for all over gray coverage.Was this answer helpful to you
- Q
Should my hair be washed and dried without product before I begin?
- Asked by smack
- Official Answer By Madison Reed - SyndicationHello! Yes, like all hair color, this product works best on clean, dry hair that is free of product.Was this answer helpful to you
- Q
What root color should I use when my hair color is honey blonde and Light brown.
- Asked by Kitty
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
What root touchup can I use for wonders Care 8AG
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Which root perfection kit would I use with 7NCG Genova Red permanent kit?
- Asked by Redhead
- Official Answer By Madison Reed - SyndicationHello! We unfortunately do not have a match for this shade in Root Perfection.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 9Wavy Hair
- 8Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Impressed!
I've been using Root Reboot in Vernazza 4-C for a few years now for the very resistant grey I have between salon visits. Because it's so resistant, I leave the product on for 60 minutes to get complete coverage. It lasts about 2 weeks, which is what the product says it will do. I'm very happy with t...
Most Helpful Critical Review
Had Such High Hopes
I had such high hopes when I found this product. I had been on the hunt since my long time favorite 10 minute color has been discontinued. I actually color my own hair at home using salon color so 10 minute color is the only time I use store bought. My gray comes in about a week and a half after ...
338 results
Worked well
Reviewed at

I've used it I think 4 times at this point, and it works well. I just wish there was a bit more product, as the current amount allows for top of head and face framing.
Genuinely impressed
The directions say apply for 5 minutes and wait 10 minutes, that's really all the time it takes. for a root touch up I am extremely impressed I had no breakage and didn't have to hide under a hat for a day due to staining on my skin. I just came out feeling fresh. I will be purchasing again.
Sooo much darker than the Genova Red that I use…
Reviewed at

Sooo much darker than the Genova Red that I use, to the point of looking like I have a very dark stripe. My hair is now uneven in color and just not pretty, but then again, I keep trying it hoping for a different result. That is my fault. I ended up using a much lighter box dye, ending up with a pink strip. Today I went back to my Genova and let it sit on the roots before I applied the color to the rest of my hair. Finally feel, for the first time in several months, that I have pretty hair again. I will say, this product is easy to apply and it works. Just about 4 shades too dark.
Fast and effective
Reviewed at

Perfect for a fast fix between coloring
Love!!!
Reviewed at

Best thing I ever did was getting the automatic color!! Love the touch up pack so much!