Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Why You'll Love It:
Glowy as e.l.f. makeup GRIP
What the e.l.f. is the difference?
Get to know e.l.f.
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4199 results
One of the first makeup products I've ever bought
Verified Reviewer
Reviewed at
For dry skin girlies with sensitive, flaking skin, priming your skin is a must. I always thought makeup would be incompatible for me skin the way it laid on my skin did NOT look like the pictures but priming gets my skin to look close to the ideal. I wish there was more product that came with it tho.
Absolute holy grail
Verified Buyer
Reviewed at
I've used a fair number of primers over the past decade. From that atrocious after shave balm to actual matte primers. I usually did gravitate towards the latter but this is the ONE primer I have used up completely and keep repurchasing. Incredible value and longevity.
Good stuff
Verified Buyer
Reviewed at
Started with blue, loved it. Lasted all day with maybelline foundation & powder. Got pink next to better work with my combo/dry skin. Works well in humidity but powder is essential to keep away sticky face!
Amazing coverage
Verified Buyer
Reviewed at
I love this product! I needed a new primer and this one has been perfect!
Elf power grip primer
Verified Buyer
Reviewed at
This works very well it's really sticky so it helps your makeup stay all day
