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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the product ingredients
This product was provided for promotional purposes in exchange for my honest review Upon first impressions, the packaging of the PUR Bio Charged Plant-Powered Volumizing Mascara is fairly simple, but it feels sturdy and travel-friendly. As someone who is always on the move, I often toss my mascaras ...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
164 results
Bio Charged Plant-Powered Volumizing Mascara
I loved that just two coats of this mascara gave incredible volume, making it feel like I was wearing fake lashes. As a professional makeup artist and esthetician with over 20 years of experience in the beauty industry, this is exactly the kind of mascara I would recommend to my clients. It's perfect for everyone and will be a huge hit once it goes viral! I feel lucky to have tried it—this mascara is a must-have for your collection and in your wardrobe of mascaras do not hesitate you will love this one! It is a must have, I would recommend to your sister, your mother, your grandmother and all of your friends go now before they run out because trust me, they will run out, you need this try it you won't regret this.
Best mascara I have used in years!!
Verified Buyer
Reviewed at
I am so in love with the way this PUR mascara has brought my eyes back to life! At 52, I now have thin, and shorter lashes than in my younger years. Proving to find a great mascara has been virtually impossible.. until now. I am new to the new mascaras PUR has to offer but will be trying them all. This mascara took my lashes from blah to wow with two coats. The length was much longer, there is no flaking or caking. I am honestly happier with PURs Bio charged Plant Powered Mascara than any mascara I have tried in years. I cannot recommend this enough if you are having the age related issues with thinning and short lashes. This is the solution. I received this product as part of a promotional campaign in exchange for my honest review.
Great volume!
Verified Reviewer
Reviewed at
mascara was amazing! Never tried this brand before and I am a huge mascara lover. I like a deep black shade and lots of volume in my mascara. This one brought both! Very easy to apply. Did not clump at all. I will say barely needed more than one coat. It gave such nice volume and did not feel heavy. The packaging is also aesthetically appealing and the mascara was very easy to remove too. It also did not flake off and stayed on good all day. I would be interested in purchasing this mascara and would recommend it to others. It's a solid product and bids well against other high end mascara brands. I see nothing but good things to say about it, again so very pleased and have been using it every day since I got it!!!!!!!!!!!!!
More volume
Verified Buyer
Reviewed at
Having tried the Bio Charged Plant-Powered Volumizing Mascara, I liked that it has absolutely pure ingredients and is vegan. The beautiful packaging box is soft pink. The mascara itself is black with soft pink stripes and an inscription. The brush is a bit unusual for me, there is quite a lot of mascara on the brush, which is why I thought there would be lumps on the eyelashes. But I was pleasantly surprised when I applied the mascara to my eyelashes, they really became voluminous and like velvet. The mascara spreads well on the eyelashes and even in two layers does not stick them together. It dries quite quickly and does not leave marks on the eyelids. It holds well on the eyelashes and does not crumble at the end of the day. And it still does not leave marks. The only thing is that you cannot wash it off with just water with this mascara. You need a cosmetic cleanser to remove the mascara from the eyelashes at the end of the day, and you may have to wash your face more than once, since there are black spots under the eyes.
Loved this
Verified Reviewer
Reviewed at
I have been using this for a week and love how it feels on my lashes. It separates them and gives a beautiful volume without being clumpy. I haven't noticed much flaking with this which is lovely. Easy to remove as well, with an oil based cleanser. This product was provided for promotional purposes in exchange for my honest review