Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

Features

• Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
• Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging
• Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake
• Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks
• Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities
• Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day
• Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood

Benefits

• Waterline Safe (can be used for lining waterline + tightlining)
• Ultra-creamy, no-tug application
• Waterproof
• Smudge-resistant
• Long-lasting up to 24 hours
• Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
• Applies easily, smoothly, evenly
• Product does not tug, pull, or skip during application
• Color is vibrant, bold, and intense
• Paraben-free

Shades

• Beige Flag: Cool Beige, Matte Finish
• Caffeinated: Cool Light Brown, Matte Finish
• Cool Coyote: Cool Charcoal, Matte Finish
• Faux Doe: Shimmery Light Beige
• Hemp Milk: Matte White
• Legend: Matte Black
• Tootsie: Cool Medium Brown, Matte Finish

Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

LOOKS TO TRY:

How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

Hydrogenated Polyisobutene, Mica, Trimethylsiloxysilicate, Isododecane, Synthetic Wax, CI 77891 / Titanium Dioxide, Synthetic Fluorphlogopite, Polybutene, Ethylene/Propylene Copolymer, CI 77491 / Iron Oxides, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Silica, Disteardimonium Hectorite, Tin Oxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Carbonate (F.I.L. N70050806/1).

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details